Monthly Archives: June 2015

Patagonia

PatagoniaI order a lot online and thus receive a lot of catalogs in the mail. Of late I have just been tossing them without even looking through. No need for superfluous temptation. But I had to eat my mentality this week. I got a catalog from Patagonia for the first time (because I ordered some killer Baggies Shorts). This one pulled me out of the cynical funk that had me thinking all retailers everywhere were straight-up relentless marketing mongrels.

Here are some things I enjoy and deem noteworthy about Patagonia’s catalog, a company perhaps standing for something genuine in this world that we should all be aware of.

Paper
You instantly notice the pleasure of fingertip-feel. Matte finish. Strong text weight. Natural color absorption. It’s made from 100 percent recycled paper.

Imagery
Speaking of natural colors… The photography is so thoughtful and eye-catching. From showing people fishing to a man preparing lunch to a group leveraging a van unstuck from the muddy waters, these images are truly beautiful.

Editorial
You certainly don’t think of seasonal sales catalogs of having much copy. And Patagonia’s appears to be not only copy but substance. In fact, there are as many pages devoted to content than actual products. That was mighty refreshing. I spent 45 minutes reading about fishing for pompajack in Honduras, organic provisions based on world travels and removal of a dam that allowed resurgence of wild life to a Washington river.

People
I also didn’t expect to be inspired by one of the ambassadors featured. Yet a Ms. Kate Taylor, writer and owner of an adventure travel company, sticks in my head as someone to emulate as I follow my own dreams.

Products
One headline reads Clothing Is Equipment. This overall philosophy “flies in the face of conventional practice” (pun intended). Sun-protective, functional, durable and classic styles. The type of clothing I’d like to be buying instead of chasing trends.

 Patagonia >

 

 

6.2.15

I went for a swim today, and I felt like my old self. I haven’t swum laps in a chlorine pool in many years. I used to be a lifeguard, five summers worth. I used to swim 500 yards almost daily. And I was fast.

I’ve lost a lot. I’m not even sure how long the YMCA pool lap lane is. I know I did 22 laps. My main goal was to complete 20 minutes of cardio though. My muscles twinged and my breath ran short.

I walked out into the fresh air and sunshine and smiled. I laughed and nearly cried. I hadn’t done that in so long. Memories of those afternoons at the pool came rushing back, of being young and carefree. I couldn’t recall the last time I felt like that. I’m only 28.

It was exhilarating and made me long for laissez-faire of the past.  Where normally, I’m covered with worry. It’s my nature to perfect.

Today I felt alive, an excellent reminder of what value taking care of oneself can have, that we are all tied down by a sense of obligation and lack of perspective. The better I can remember this, the better I can be, the more swimmingly life will go.